Leor Meltser

Design a site that treats wedding photography as editorial art — not a product catalog. The work had to communicate craft, taste, and intimacy without overdesigning or crowding the frame.

This was prepared as a pitch for Leor Meltser, a NY/NJ wedding photographer with nearly two decades behind the camera. The goal of the pitch was to show, not tell — to let a few minutes on the page do what a sales deck can't.

Quiet typography and generous whitespace, so the photos breathe. Cormorant Garamond carries the headlines with an editorial calm; a clean sans keeps the supporting text out of the way.

Navigation that gets out of the way — the page is built around the images, not around a menu. Booking and contact are made effortless without a single line of sales pressure.

The palette is deliberately restrained — ivory, ink, and graphite — so nothing competes with the photography for attention.

A full-bleed cinematic hero opens the page, followed by a recent-work strip, a curated selected-work preview, and a dedicated weddings portfolio with a keyboard-accessible lightbox. An editorial details carousel, a quiet investment section, testimonials, and a low-friction inquiry form close it out.

Every photograph runs through next/image for responsive sizing and lazy loading; Framer Motion adds restrained scroll-triggered fade-ups and gentle parallax. Built mobile-first, since most couples will first meet the work on a phone.

A pitch presentation, currently in negotiation. Published live at leor.daycraftstudio.com so the work can speak for itself — not a delivered client project, but a real piece of craft built for a real photographer.